13 Common Advertising Sign Letters You Should Know

13 Common Advertising Sign Letters You Should Know


Every company’s marketing strategy must include advertising sign letters. When choosing the perfect set for your sign, consider the size, type of material, and lettering’s font. The right materials and typefaces must be chosen for your business because they might have opposing aesthetic effects and impressions. Here are the 13 different types of advertising sign lettering that you need to be aware of.

1. Acrylic Sign Letters (Non-illuminated)

For both indoor and outdoor signs, they are offered in a variety of shapes, sizes, and colors. A variety of fonts are also available for you to select from so that your signs may match the look and feel of your company. Due to its light weight, durability, and adaptability, acrylic sign letters are among the most often used advertising letter signs.


Advantages of Acrylic Letters

  • Acrylic sign letters are ideal for outdoor use as they are weatherproof and can withstand extreme temperatures.
  • You can personalize your signage to match the aesthetic of your brand.
  • A variety of colors and shapes are available.
  • Acrylic sign letters are a terrific method to make your message stand out because of their adaptability and durability.

Disadvantages of Acrylic Letters

  • They can be scratched or scuffed easily, making them less durable than other materials.
  • Acrylic letters can be difficult to clean and maintain.
  • They are generally only available in a flat format design.

Applications of Acrylic Letters

Acrylic letters are a great option for indoor signage, such as lobby signs, wall mount signs, store signs, storefront letters, and window signs.

Structure of Acrylic Letters

Two layers—one clear and one colored—make up an acrylic letter. Typically, the top layer of colored acrylic is 3mm thick and the bottom layer is 5mm, 8mm, or 10mm thick. They are joined by a process called bonding when viewed from the side, giving the impression of crystals.

White top and bottom layers of white acrylic letters are 8mm + 3mm thick. These kinds of letters come in a variety of hues.


2. PVC Letters (Non-illuminated)

PVC letters are non-illuminated, three-dimensional letters. They are inexpensive and lightweight. PVC letters are also extremely robust and weatherproof products. Custom PVC letters are available in different sizes and shapes; they are typically cut from PVC boards that range in thickness from 1 to 3 millimeters using an engraving machine.


Advantages of PVC Letters

  • PVC letters are affordable
  • 3-dimensional alternative to wood or metal letters.
  • Can be painted to create a custom look
  • Lightweight and easy-to-install material

Disadvantages of PVC Letters

  • Acrylic letter signs are not very flexible
  • They scratch, dent, and even break easily
  • The gloss fades over time

Applications of Acrylic Letters

  • Acrylic letter sign is an effective way to promote business brands, logo, products, and services
  • Acrylic letter sign can be used for indoor and outdoor advertising
  • Can be placed interior or exterior of a window, wall, door, gate, or another suitable surface

3. 3D Acrylic Letter

The 3D Acrylic Letter is a striking marketing tool that provides a strong statement. It has laser-cut, three-dimensional letters that highlight your message and is made of sturdy acrylic. An LED is installed inside the letter, which also has acrylic on the front and sides with PVC bottom.


Advantages of 3D Acrylic Letter

  • Higher clarity of the design
  • Waterproof and great for outside use
  • Low operating costs for LED lighting
  • Ultra bright 3D letters, lettering, and logos
  • Eco-friendly
  • Glossy surface is much easier to clean

Disadvantages of 3D Acrylic Letter

  • The size of the words cannot be made too small, as it will affect the quality of the 3D effect of the sign.

Applications of 3D Acrylic Letter

  • The letters are usually mounted on the exterior walls of buildings
  • 3D acrylic letters to display their logo or brand name in a bold and attractive way
  • Create attention-grabbing advertising displays for trade shows, events, and exhibitions
  • 3D acrylic letters are also used for interior decoration purposes

4. Vacuum-formed Signs & Letters

Vacuum-formed signs & letters, or vacuum-formed channel letters are formed in a process that uses heated plastic to create a shape and letters. They can be used for indoor or outdoor signage. They are often used in business environments and can be customized to fit your needs. 


Advantages of Vacuum Formed Sign

  • Cost-effective
  • Lightweight
  • Customizable
  • Versatile
  • Eye-catching

Disadvantages of Vacuum Formed Sign

  • Vacuum-formed signs are made from plastic, which means that they can easily be damaged by water or other liquids.
  • They can be expensive, as they require specialized equipment and materials
  • The process of making vacuum formed signs can be time consuming.

Applications of Vacuum Formed Sign

  • Used in business advertising and marketing campaigns to promote products, services, or events.
  • Ideal for wayfinding purposes, especially in public spaces such as malls, airports, and hospitals.
  • They can be designed to include warning messages, safety instructions, and other important information that helps keep workers and customers safe.

5. Copper Letters

This copper letter sign has a classic and minimalist design that is sure to look great in your home or office. Copper is a remarkably robust and adaptable material. It elevates any building or commercial space with beauty and sophistication. Since the letters are made to order, you can add your logo or other information to them if you like.


Advantages of Copper Letters

  • Copper is a durable metal that won’t rust or corrode, so you can rest assured that your copper letters will last for years to come.
  • Since copper has an earthy, warm tone that can add character and charm to any building or structure.
  • Copper letters are a stylish that can be used in interior design projects where you want to add a sense of luxury or elegance.
  • Copper can be used in any climate because it is a very strong material.

Disadvantages of Copper Letters

  • You will probably spend far more money utilizing copper lettering than you would if you were using vinyl or plastic instead.
  • Copper requires regular polishing and waxing.
  • Copper letters only come in one color. If you’re looking for something more colorful or unique, then copper might not be the best choice for you.
  • It’s heavy, so it’s not ideal for large signs that need to be moved frequently.

Applications of Copper Letters

  • Copper letter signs are often used for building signage, where they can be mounted directly onto the facade of a building or affixed to a backing panel.
  • Copper letter signs can be used for interior signage, such as directional signs, room numbers, and nameplates
  • Copper letter signs can be used to highlight the name of a business, promote a sale or event, or showcase a product or service.
  • Copper letter signs can be used to guide visitors to different areas of the space, and can be customized with directional arrows and other symbols to make navigation easier.
  • Copper letter signs can be used for monument signage, which is typically located at the entrance of a property or development.

6. Galvanized Metal Letters

Metal letters that have been galvanized, a procedure that prevents rusting, are a particular kind of letter formed from metal. Words or phrases can be spelled out with these letters on signs, fences, and other surfaces.


Advantages of Galvanized Metal Letters

  • They can be used both inside and outside and are strong and long-lasting.
  • Since galvanized metal letters are made from flat sheets of metal, they can be cut to any length or shape desired. This allows you to maximize your use of space by creating custom designs around any object
  • For a quick and simple installation, galvanized metal letters are a wonderful choice. They may be erected without the use of large machinery because they are lightweight and simple to handle.

Disadvantages of Galvanized Metal Letters

  • There is no illumination in galvanized lettering. This may not be a benefit if you want to illuminate your sign or if you want the lettering to be visible at night.
  • Galvanized met al letters have limited design options, so they are not ideal for creating fancy or intricate designs.
  • Letters made of galvanized metal are prone to corrosion. Make sure they’re adequately protected with a protective coating if you’re using them outside.

Applications of Galvanized Metal Letters

  • They can be applied to storefronts, office buildings, and other business structures.
  • Galvanized metal letters can also be used to add a rustic touch to home decor and can be incorporated into a wide variety of interior design styles.
  • Artists and designers often use galvanized metal letters in their installations, as they provide a unique visual appeal and can be used to create custom typography and messaging
  • Galvanized metal letters are commonly used in industrial settings such as factories and warehouses.

7. Stainless Steel Letters/Signs

Stainless steel is a great material for signage because it’s durable and weather-resistant, which means you can use it out in the elements without worrying about rust or discoloration. You can also install stainless steel letters or signs with ease—they’re lightweight and easy to handle.


Advantages of Stainless Steel Letters

  • The sleek, contemporary appearance of stainless steel letters and signs may give a touch of refinement to any structure or storefront.
  • Stainless steel is a low-maintenance substance that requires little cleaning or upkeep.
  • Stainless steel letters/signs can be used in a wide range of applications, from directional signage to branding and advertising.
  • They are sturdy and require little care, so they are a long-term cost-effective choice.

Disadvantages of Stainless Steel Letters

  • Stainless steel letters/signs are often more expensive than other types of signage materials.
  • Stainless steel signs require regular maintenance, this may include cleaning, polishing, or repairing any damage that may occur over time.
  • Stainless steel can be highly reflective, which may not be ideal in certain lighting conditions.
  • . Stainless steel has limited design options and is often used for more traditional or industrial-looking signs.

Applications of Stainless Steel Letters/Signs

  • Stainless steel letters and signs can be used for building signage that will last.
  • Stainless steel letters can be used for directional signage.
  • Stainless steel letters can be used for restaurant signage.
  • Stainless steel letters can be used for wayfinding signage.

8. Aluminum Letters

Using aluminum lettering is a terrific technique to ensure that customers and clients can notice your company or organization. The letters are lightweight, strong, and weatherproof because they are constructed of aluminum. 


Advantages of Aluminum Letters

  • Aluminum is a durable material that can withstand harsh conditions and ward against rust.
  • Aluminum letters are lightweight and easy to install, which means they’re perfect for a variety of projects.
  • Aluminum is an excellent choice for because it requires very little maintenance, which could save you time and money in the long run.
  • Compared to other metal alternatives, aluminum is a more inexpensive and cost-effective material.

Disadvantages of Aluminum Letters

  • Aluminum cans are painted in various colors, but the range of available colors may be more limited that with plastic or acrylic.
  • Aluminum rusts over time when it is exposed to the air. This makes it look old and discolored.
  • Aluminum is softer than steel, so it gets dents and scratches more easily.
  • Although aluminum is generally less expensive than copper or bronze, it is more expensive than some substitute materials like PVC or acrylic.

Applications of Aluminum Letters

  • Signs and decor

  • Advertising

  • Signage

  • Welcome Signs

  • Storefronts

9. Gold Leaf Letters

Using gold sheets to provide a textured look, gold leaf letters are a beautiful lettering style. This technique has long been praised for its rich, warm color and shiny surface in calligraphy, art, and design.


Advantages of Gold Leaf Letters

  • Adds a sense of luxury and elegance to any room.
  • Gold does not tarnish or corrode over time.
  • Numerous surfaces, including paper, wood, metal, and glass, can be covered with gold leaf letters.
  • They distinguish themselves from other design elements thanks to their distinctive and handcrafted nature. They may give any project a feeling of authenticity and craftsmanship.

Disadvantages of Gold Leaf Letters

  • Gold leaf is a precious material, and applying it to letters can be a labor-intensive process.
  • Gold leaf letters are limited to a single color, which is gold.
  • Gold leaf letters can reflect sunlight or artificial light in a way that can be distracting or unpleasant.
  • The delicate substance might be prone to scuffs, abrasions, and other types of wear and tear because of its delicate nature.

Applications of Gold Leaf Letters

  • For restaurants and hotels, the gold finish is a popular option since it offers a level of sophistication that other finishes cannot match.
  • Artists can use gold leaf letters to add dimension and texture to their paintings or sculptures, creating a rich and dynamic piece that is sure to catch the eye
  • Gold leaf letters have been used in religious artifacts for centuries. Whether used in Bibles, crosses, or other religious items, the gold finish is often seen as a symbol of holiness and reverence.
  • Gold leaf letters can be used to enhance the beauty and grandeur of architectural elements such as building facades, domes, and pillars.

10. Titanium Letters

Titanium letters are lightweight, extremely durable and great for outdoor use. They are corrosion-free and chemically inert which makes them great options for outdoor signage, advertising and trade show displays.


Advantages of Titanium Letters

  • Titanium Letters are extremely durable and can withstand harsh weather conditions, making them ideal for both indoor and outdoor use.
  • Because titanium is a lightweight material, handling and installation are simple.
  • They have a classy appearance that is likely to draw attention and leave a good impression.
  • They can be cut into intricate shapes and designs, making them ideal for creating custom logos and graphics.

Disadvantages of Titanium Letters

  • Titanium is a relatively expensive material.
  • Titanium letters can only be produced in a limited range of colors.
  • Titanium requires specialized equipment and expertise to shape and fabricate into letters. 
  • It can still corrode under certain conditions, such as exposure to harsh chemicals or high levels of humidity.

Applications of Titanium Letters

  • Titanium letters are commonly used for outdoor signs as they can withstand harsh weather conditions without fading or corroding.
  • Titanium letters are used in the aerospace industry for their high strength-to-weight ratio.
  • Titanium letters are used in marine applications as they are resistant to corrosion and can withstand exposure to saltwater.

11. Light Box Letters

Lightbox letters are the perfect way to showcase your company, product, or service at an event or trade show. Your message is printed on a translucent material and illuminated by LED lighting for maximum visibility.


Advantages of Light Box Letters

  • Light box letters can be seen from a distance and in low-light conditions due to its illumination.
  • Light box letters can be customized with various designs to match your brand or design preferences.
  • Light box letters are easy to install.
  • LED lights are more energy-efficient and have a longer lifespan than conventional incandescent bulbs.

Disadvantages of Light Box Letters

  • Purchase and installation costs for light box lettering might be high. 
  • Light box letters have limited customization options, as they are pre-fabricated.
  • Require more maintenance compared to non-illuminated signage.

Applications of Light Box Letters

  • Can be used for interior signage for hotel lobbies, casinos, or other large public spaces.
  • They can be customized with the event name or a special message.
  • Lightboxthe  letters make the business name or logo visible

12. MINI Acrylic LED Letters

These high-quality MINI LED letters are professionally made with water-transparent acrylic, which makes these signs very durable and good looking! The signs come in a variety of colors and make a great addition to your home , business or any special occasion. No extra weight is added on this product because of the use of water-transparent acrylic.


Advantages of MINI Acrylic LED Letters

  •  Mini acrylic LED letters are an excellent way to grab attention as they are vibrant and brightly illuminated.
  • Mini acrylic LED letters can be customized to match your business’s brand image.
  • The letters are resistant to weathering, UV radiation, and impact.
  • LED lights are highly energy-efficient.
  • LED lights won’t strain your eyes and give off no UV rays.

Disadvantages of MINI Acrylic LED Letters

  • Mini Acrylic LED Letters may be harder to see from a distance because of the small size.
  • Mini Acrylic LED Letters may not offer enough space to display longer messages or complex designs.
  • They may be more difficult to install than larger signs or letters.

Applications of MINI Acrylic LED Letters

  • Often used in storefronts and shopping malls to display brand names, logos, and promotions.
  • For event planners and organizers to create eye-catching displays at trade shows, conferences, and other events.
  • They can be created with a polished and professional appearance by matching the company’s identity and color scheme.
  • Acrylic LED letters can also be used for outdoor signage, such as on building facades or in parking lots.

13. Pixel LED Letters

Pixel LED letters are individual light-emitting diodes (LEDs) arranged in the shape of letters or numbers, often used for decorative purposes in various settings such as commercial signage, home decor, and artistic displays. Each LED can emit a different color, allowing for vibrant and dynamic visual effects.


Advantages of Pixel LED Letters

  • Since LED lights are energy-efficient, they use less power than other types of lighting.
  • LED lights last longer, necessitating less maintenance and replacement.
  • Pixel LED letters can be customized to display any text or graphic.
  • Pixel LED letters can be used for indoor and outdoor signage, displays, and even art installations.

Disadvantages of Pixel LED Letters

  • Pixel LED letters can be more expensive.
  • Pixel LED letters requires a certain level of technical expertise and programming skills.
  • Pixel LED letters offer a limited selection of colors for your custom sign needs.

Applications of Pixel LED Letters

  • Can be used indoors or outdoors with a range of messages or graphics.
  • Decorative signage for weddings, parties, and other events.
  • Pixel LED letters can be used to create unique and personalized home decor.
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